How Well Is Your Website Constructed?

Would you like a website audit to see how you can improve the site structure and content to make a better impression in search engines, especially Google.
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We are now obviously living in the digital age. This means that people simply turn to their computers, tablets and smartphones to solve their everyday issues.

A decade or so ago, people would just turn to their trusted copy of the yellow pages or similar printed directory listing if they were looking for a certain type of product or service. They would often call up a friend to ask for recommendations.

These days everyone jumps on the internet to do some quick research.  There are many search engines but the most popular is Google.

Nowadays, if a potential client is looking to locate a specific type of service (electrician, lawyer, dentist and so on) in Google, your local business website needs to appear at the top of those search results. Over 60% of the search volume goes to those in the top 3 positions. If your site is not in those top 3 results you are simply missing out on a huge number of potential new clients, and if you’re not on the very first page of search results you can pretty much forget about people finding your website.

SEO, affectionately known as “search engine optimization” is the process of optimising your website where attention is given to the correct structure, optimised pages and a quality, diverse backlink profile so that you maximise the possibility of appearing at the top of the search results for targetted keywords related to your business.

Generally, the more high quality backlinks you that your site has from related, relevant sites to your site theme, the higher your website will rank. A backlink is a hyperlink pointing to your website or page from another related website – Google and other search engines see this as a positive “referral” or top “vote” that your site is worthy of ranking.

In conclusion, your website definitely needs to be on the first search results page, as close to the top as possible of the Google results for as many targetted keywords related to your industry as possible, e.g.:

yourbusiness + city/area
yourservice + city/area

Here at Media Plan, we are a well organised and effective digital marketing agency for local businesses and professionals in Auckland. We know your industry, we know your customers and we get you the results you need.